About

Made You Feel is an earned creative agency helping brands get felt, not just seen. We specialize in stories that spark emotion and earn impact—across press, culture, and conversation. Rooted in PR but made for what’s next, we build relevance through campaigns, content, and strategies that make people feel something and do something.

At Made You Feel, storytelling is more than headlines—it’s empathy, cultural fluency, and bold creative thinking. With a multidisciplinary team of strategists, creatives, and connectors, we lead with feeling and follow through with results—crafting unforgettable brand moments from insight to execution.
Process
01.
Insights & Discovery
Immerse in your brand’s truth
Analyze audience emotions + cultural insights
Uncover what makes people feel (& act)
Map out brand positioning + resonance
02.
Story Strategy
Define your emotional narrative + tone of voice
Develop earned-first campaign ideas
Align messaging with moments that matter
Test concepts for stickiness, spreadability, and soul
03.
Activate & Amplify
Launch through PR, creator, and cultural channels
Secure media placements and earned impressions
Spark buzz through stunts, collabs, and storytelling
Measure emotional impact + evolve for relevance
Leadership
Abra Williams
Founder
Rachael Sandford
SVP
Samantha Miller
VP