Coachella

Storytelling that brought the festival's digital innovation to life, earning reach and fan engagement.
About

Since 2019 we've partnered with Coachella to bring its innovation story to life and define the future of festivals. We helped debut the Coachellaverse—extending the festival experience into homes and devices worldwide through mobile and broadcast AR, virtual worlds, gaming, NFTs, and online communities. This included supporting partnerships with Fortnite, OpenSea, and Avalanche to expand how fans could experience Coachella beyond the desert.

Results
  • 1B+ media impressions secured
  • 1,000+ press placements in top-tier outlets
  • Elevated NFTs as tools for mainstream adoption
  • Inspired web2 brands to explore web3 innovation
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