Tushy

Kept bidets in carts and conversations with ongoing commerce product placements.
About

We’ve partnered with Tushy over the years to make bidets a mainstream conversation, using humor, culture, and quick-hit creativity to turn taboo into trend. From hijacking the 2020 toilet paper shortage, to topping holiday gift guides, to staging Butt-Con (the “Comic-Con for butts”), to breaking through the Super Bowl ad frenzy with Super Bowel Monday, we’ve consistently kept Tushy in carts, conversations, and culture. Our work has spanned media relations, commerce placements, experiential stunts, and rapid-response campaigns that prove hygiene can go viral.

Results
  • 2,000+ press placements across The New York Times, WSJ, Today Show, Vanity Fair, HuffPost, AdAge, and more
  • 30B+ earned impressions across campaigns
  • 10x sales spike during the 2020 TP shortage
  • Broke into the Super Bowl conversation with Super Bowel Monday—winning cultural chatter without a single ad dollar spent
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